Skip to content
Hindi News, हिंदी समाचार, Samachar, Breaking News, Latest Khabar – Pratirodh

Hindi News, हिंदी समाचार, Samachar, Breaking News, Latest Khabar – Pratirodh

Primary Menu Hindi News, हिंदी समाचार, Samachar, Breaking News, Latest Khabar – Pratirodh

Hindi News, हिंदी समाचार, Samachar, Breaking News, Latest Khabar – Pratirodh

  • Home
  • Newswires
  • Politics & Society
  • The New Feudals
  • World View
  • Arts And Aesthetics
  • For The Record
  • About Us
  • Featured

BLM Effect: Unilever To Drop ‘Fair & Lovely’ Product Name

Jun 25, 2020 | Pratirodh Bureau

FILE PHOTO: File picture of a pedestrian walking past the Hindustan Unilever Limited headquarters in Mumbai on January 19, 2015

Unilever will drop the word “fair” from its “Fair & Lovely” brand of skin lightening products which are popular in South Asia but have long been criticised for promoting negative stereotypes against people with darker skin.

Companies face a mounting backlash on social media in the wake of the Black Lives Matter (BLM) movement.

Products marketed for skin lightening have a huge market in South Asia due to a societal obsession with fairer skin tones, but those notions are being questioned more frequently as perceptions change.

Johnson & Johnson this month said it would stop selling skin-whitening creams which are popular in Asia and the Middle East.

“We recognise that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this,” Sunny Jain, president of Unilever’s beauty and personal care division, said in a statement.

Unilever’s ‘Fair & Lovely’ brand dominates the market in South Asia. Similar products are also sold by L’Oréal and Procter & Gamble.

“We are making our skin care portfolio more inclusive …a more diverse portrayal of beauty,” Hindustan Unilever Chairman Sanjiv Mehta said in a separate statement.

Unilever owns a 67% stake in Hindustan Unilever, its India unit. The companies also sell the popular Dove and Knorr range of products.

In India, fairness products have long been endorsed by leading Bollywood celebrities, as well as other popular youth icons.

Advertisements have regularly featured two faces showing skin tone transformation, as well as shade guides to show “improvement”.

Hindustan Unilever said it had moved from that line of advertising in 2019, and “will continue to evolve its advertising to feature women of different skin tones, representative of the variety of beauty across India.”

The brand name change is subject to regulatory approvals, the company said in a filing to the exchanges. It did not specify what the new name would be.

A source in the parent company told Reuters that alternatives like “Dare & Lovely, “Care & Lovely,” or “Fresh & Lovely” were being considered, but products with the old brand name will not be recalled.

“A recall is done when the product has a problem, please bear in mind the quality is not under the scanner, the name is,” the source said.

This month activists started petitions on Change.Org, drawing thousands of signatures, including one by Nina Davuluri, who in 2014 became the first Indian American to be crowned Miss America.

“I have goosebumps as I read this! Kudos to you @Unilever,” Chandana Hiran, a Mumbai-based finance executive who started a Change.org petition called #allshadesarelovely, tweeted on Thursday.

Separately, a source at L’Oréal in India said the French cosmetics company was also having discussions in view of the backlash.

“Words such as skin brightening, whitening, lightening could soon become a thing of the past on all labels and product sales pitches,” the source said.

L’Oréal India declined to comment. L’Oréal in France did not respond to an e-mail seeking immediate comment.

 

Tags: “Fair & Lovely”, #allshadesarelovely, Black Lives Matter movement, BLM movement, Chandana Hiran, Hindustan Unilever, L’Oréal, Nina Davuluri, Pratirodh, Unilever

Continue Reading

Previous Manu Statue Removal: 600 Dalit Activists Seek Sonia’s Intervention
Next Covid-19: Delhi Readies Vast Quarantine Centre As Cases Mount

More Stories

  • Featured

Budget A ‘Silent Strike’ On Poor By Modi Govt: Sonia Gandhi

6 hours ago Pratirodh Bureau
  • Featured

Why Did BJP Talk To Musharraf, Asks Tharoor After Tweet Backlash

8 hours ago Pratirodh Bureau
  • Featured

Iran Acknowledges ‘Tens Of Thousands’ Held In Mahsa Amini Protests

14 hours ago Pratirodh Bureau

Recent Posts

  • Budget A ‘Silent Strike’ On Poor By Modi Govt: Sonia Gandhi
  • Why Did BJP Talk To Musharraf, Asks Tharoor After Tweet Backlash
  • Iran Acknowledges ‘Tens Of Thousands’ Held In Mahsa Amini Protests
  • Death And Dying: How Different Cultures Deal With Grief & Mourning
  • Jamia Nagar Violence: Court Says The Accused Were Made ‘Scapegoats’
  • Originality Is Capacity To Bring Freshness To Old Narratives: Gurnah
  • Adani Rise Outcome Of PM Modi’s Patronage: CPI (M)
  • How A United South Asia Can Beat Air Pollution
  • Ban On BBC Docu: SC Directs Govt To Produce Original Records
  • Confronting Himalayan Water Woes Before It Is Too Late
  • No Action Against Hate Speeches Despite Our Orders, Laments SC
  • Budget ’23-’24 Has Very Little For Marginalised Sections: Rights Groups
  • Limiting Global Warming To 1.5 Degrees Is Not Plausible: Report
  • I Struggled: Siddique Kappan After Release
  • Why Has West Given Billions In Aid To Ukraine But Ignored Myanmar?
  • How Riots Formed Kolkata’s Ghettos
  • ‘Callous’ Budget, Hopes Of Majority Betrayed: Chidambaram
  • Kerala College Students Break Taboo Around Sex Education
  • Earth Likely To Cross 1.5-Degree Warming In Next Decade: AI Study
  • Covid-19 Remains ‘Global Health Emergency’, Says WHO

Search

Main Links

  • Home
  • Newswires
  • Politics & Society
  • The New Feudals
  • World View
  • Arts And Aesthetics
  • For The Record
  • About Us

Related Stroy

  • Featured

Budget A ‘Silent Strike’ On Poor By Modi Govt: Sonia Gandhi

6 hours ago Pratirodh Bureau
  • Featured

Why Did BJP Talk To Musharraf, Asks Tharoor After Tweet Backlash

8 hours ago Pratirodh Bureau
  • Featured

Iran Acknowledges ‘Tens Of Thousands’ Held In Mahsa Amini Protests

14 hours ago Pratirodh Bureau
  • Featured

Death And Dying: How Different Cultures Deal With Grief & Mourning

15 hours ago Pratirodh Bureau
  • Featured

Jamia Nagar Violence: Court Says The Accused Were Made ‘Scapegoats’

2 days ago Pratirodh Bureau

Recent Posts

  • Budget A ‘Silent Strike’ On Poor By Modi Govt: Sonia Gandhi
  • Why Did BJP Talk To Musharraf, Asks Tharoor After Tweet Backlash
  • Iran Acknowledges ‘Tens Of Thousands’ Held In Mahsa Amini Protests
  • Death And Dying: How Different Cultures Deal With Grief & Mourning
  • Jamia Nagar Violence: Court Says The Accused Were Made ‘Scapegoats’
Copyright © All rights reserved. | CoverNews by AF themes.